The Best Social Media Marketing Platform for Business
Some of the best social media marketing platforms for businesses include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat. Different social media marketing sites require different approaches, so here’s a quick overview of each site – its user base, basic vibe, pros and cons, and content types.
Facebook is the world’s largest social media platform and one of the largest local business directories. People of all ages use it to communicate with friends and family, join groups and forums, find and visit local businesses, and follow brands. Facebook is a great social media marketing platform for:
- Build relationships with existing customers
- Announce time changes, events, and achievements
- Host discussions and live broadcasts
- Baby Boomer Market
Organic reach on Facebook is limited. So, if you want to generate leads or find a new audience, Facebook ads are your best bet.
You may not think of YouTube as a social media marketing channel, but you do qualify: you can post videos on your channel; share, comment, and like other videos and follow other accounts you like. They also have a curated feed of recommended videos on their homepage. The key to social media marketing on YouTube is not trying to “go viral,” but trying to add value. These are best for:
- Tutorials, guides, and how-to videos
- Shopping live stream on YouTube
- Advertising (video ads and display ads platforms)
- SEO (video dominates the SERP how-to!)
Despite coming years after LinkedIn and Twitter, Instagram quickly took over the platform, reaching one billion monthly active users in 2018. It is popular for its wide variety of content formats, including Fred Potts, Stories, Lives, Reels, and IGTV. People use Instagram to follow influencers and brands they buy from that support their personal values. Create your Instagram bio, then use it to:
- social shopping
- Influencer Marketing
- User Generated Content
- company culture
Advertising costs on Instagram tend to be higher than on Facebook, but the good news is that organic reach is also higher.
LinkedIn may be a professional network, but it’s also a passionate community that celebrates leadership, learning, and core values. So apart from being used for networking, prospecting, and sharing industry insights, it’s also a great place to express your company culture and build your personal brand alongside your company’s. There are many LinkedIn Company Page features that you can take advantage of. So be careful when creating your page. LinkedIn is a great platform for:
- Attract the best talent
- Connect with partners, colleagues,, and customers
- Share achievements and company culture
- Publish industry news and insights
Twitter is a tangled web of quick thinking, useful information, and lively discussions. You have to be active regularly on any social media platform, but this is very important here. Many people use Twitter to get news, follow brands, and get customer service. Be sure to retweet when customers have something good to say about you and answer people’s questions whenever possible. For effective social media marketing on Twitter, here’s what you should do:
- Follow influencers to stay up to date with the latest news and trends.
- Share stories through a series of tweets in a single thread.
- Available for customer service and FAQ.
Snapchat isn’t just for teens. The largest age group (75%) is 13-34 years old, and with Snap Maps, coverlets, and its partnership with Gannett, it’s more local than you might think. While you can’t build relationships on the platform, you can build an audience through fun pictures and short videos. Use Snapchat too:
- Location-Based Marketing
- app marketing
- Content for a good mood
TikTok is the fastest-growing social media platform of all time, taking just five years to reach 1 billion monthly active users. Although known for dancing, this platform has many popular categories that are constantly growing. Businesses are finding ways to use it as a marketing channel, but remember that the primary reason people mainly use TikTok is for entertainment, so make sure your videos cater to that. Use TikTok to:
- Engage in today’s challenges
- Post fun and inspiring videos closed